Dubai, Real Madrid announce landmark global partnership

Dubai Web Desk

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Dubai’s Department of Economy and Tourism and Real Madrid have announced a landmark global partnership, supporting the Emirate’s ambitious growth plans as part of the Dubai Economic Agenda – D33.

Dubai’s Department of Economy and Tourism, together with Real Madrid Club de Fútbol, have kicked-off a landmark collaboration.

As two leading brands with joint values, ambitions and a dedication to excellence and innovation, the multi-year agreement promises a range of exciting activations, special fan moments and unique experiences for Dubai and Real Madrid fans.

The newly formed alliance will equally serve as a powerhouse platform to create new growth opportunities for both institutions, and support Dubai’s ambitious plans as part of its recently announced Dubai Economic Agenda – D33.

Being at the forefront of global sports entertainment with the world’s greatest club aligns perfectly with Dubai’s ambitious plans to consolidate its position among the top three global cities.

Launching this October, the partnership encompasses both Real Madrid’s First Men and Women Football Teams, and brings a taste of Dubai to Santiago Bernabéu, offering fans unforgettable experiences and services of the highest standards.